Marketing Plans

Are you tapping your most profitable, accessible markets targeting the most lucrative customers? Are you using techniques to reach a larger number of potential customers? Are you maximising sales from your existing customers and building brand loyalty? Is your company positioned to take advantage of the billion dollar online industry? Are you using technology to deliver better and more customised service? We can provide a full review of your product or service and develop a marketing plan that maximises revenue.

Business Plans

Launching a new product or service? Need a comprehensive roadmap for continued growth of your company? We can work with you to undertake a comprehensive review of your current position, benchmark your competition and develop a strategic plan to exploit opportunities and weather potential storms.

Training

We provide more than conventional training. We help individuals, teams and companies to find creative processes and solutions so that they can continue to learn and grow, to perform better and produce more, and to change their lives for the better. We can assist your team in developing consistent creative problem solving processes; delivering quality management and superior customer service; increasing sales and influence through persuasive communication and enhancing leadership skills at all levels.

Events Planning and Management

The staging of events (product launches, special occasions, press conferences, media events, trade nights) has become an important tool in the marketing mix for a company. Today companies need to translate key messages into gatherings which are designed to attract the people you need to reach through direct, personal contact with your highly qualified prospects. We can deliver your brand message while providing your guests with a memorable experience.

Public Relations & Publicity

Public Relations and Publicity is proving to be the most cost effective yet most overlooked marketing and management tool among small businesses. Are you obtaining the optimal level of free media exposure and harnessing brand advocacy? Are you leveraging the heightened credibility of editorial endorsements by major magazines, television and radio? Are you tapping into the new media tools of social networks, bloggers and podcasts to creatively position your brand in the global arena and relay positive word of mouth? We can provide the most effective strategy for your business utilising an array of tools (press releases/kits, media pitches/outreach, promotions, website monitoring, employee programs) to maximise media coverage, strengthen customer advocacy and improve staff relations thus influencing the stakeholder perceptions of your company that ultimately drive sales.