Marketing Plans

Are you tapping your most profitable, accessible markets targeting the most lucrative customers? Are you using techniques to reach a larger number of potential customers? Are you maximising sales from your existing customers and building brand loyalty? Is your company positioned to take advantage of the billion dollar online industry? Are you using technology to deliver better and more customised service? We can provide a full review of your product or service and develop a marketing plan that maximises revenue.

Online Travel Agencies Management

Online travel agencies (OTAs) such as Expedia, Travelocity, Orbitz and many more can contribute positively to a hotel’s distribution strategy by building incremental revenue generated by multi-million dollar marketing campaigns. As a small Caribbean property you have an opportunity to expand your reach, ease language barriers, and find new markets that you wouldn’t ordinarily have the ability to reach, gaining access to large volumes of travel shoppers internationally. Do you find OTAs complicated, difficult to understand and time consuming to manage resulting in rate parity issues, over-sold room types, selling the wrong rates at the wrong times, forgetting to close-out in time, and not taking advantage of major promotions that can drive business to your hotel? Do you have the time or manpower to work closely with each OTA and actively manage rates and inventory in order to produce strongly in this challenging environment? We can assist in managing your online travel agencies to their fullest potential, ensure contract compliance and maximise revenue. We understand and have strong relationships with the most productive online distribution channels to help you increase sales and REVPAR for the fraction of the cost of a full time marketing or reservations employee.

Business Plans

Launching a new product or service? Need a comprehensive roadmap for continued growth of your company? We can work with you to undertake a comprehensive review of your current position, benchmark your competition and develop a strategic plan to exploit opportunities and weather potential storms.

Management of Pay Per Click Advertising

During difficult times marketing spend is often the first to be reviewed and curtailed, but numerous research indicates spending on marketing during recessions positions you to gain market share during the downturn and especially as the business cycle improves. However, it does make sense to re-allocate limited marketing dollars to the most cost effective, targeted and measurable methods to reach your customers. Search advertising places your hotel in front of exactly those who are searching for what you offer, with over 80% of consumers engaging in online search on a regular basis, factoring high in the purchase decision. Customers see your ad once they type in one of your keywords. We can help you to develop the appropriate keywords based on your offering and your potential customers, design your ads, manage your budget to ensure it is spent on the most relevant traffic and generate instant results with increased visitors to your website and ultimately more reservations. Let us manage your existing campaigns for you while you spend your valuable time managing your hotel. If you are new to PPC allow us to develop a customised package based on your budget, you can set a maximum monthly budget to allow you to pay for what you can afford.

Public Relations & Publicity

Public Relations and Publicity is proving to be the most cost effective yet most overlooked marketing and management tool among small businesses. Are you obtaining the optimal level of free media exposure and harnessing brand advocacy? Are you leveraging the heightened credibility of editorial endorsements by major magazines, television and radio? Are you tapping into the new media tools of social networks, bloggers and podcasts to creatively position your brand in the global arena and relay positive word of mouth? We can provide the most effective strategy for your business utilising an array of tools (press releases/kits, media pitches/outreach, promotions, website monitoring, employee programs) to maximise media coverage, strengthen customer advocacy and improve staff relations thus influencing the stakeholder perceptions of your company that ultimately drive sales.